Marple Car Hire Privacy Policy

Data We Gather

We collect and handle various types of personal information, including:

2. Our Use of Information

Your personal information is used for these key purposes:

• Service Execution and Compliance:
  • Handling your vehicle rental reservations and contracts efficiently. Confirming your identity to meet our rental criteria. Assisting with the procedures for picking up and returning vehicles. Managing payment transactions, including deposits and applicable fees.
• Customer Interaction (Legitimate Interest/Contract Fulfillment):
  • We provide booking confirmations, rental updates, and essential information. We address your inquiries and offer dedicated customer support. We inform you of any service or policy changes.
• Marketing Preferences and Consent Management:
  • We will send promotional offers, newsletters, and service updates based on your consent or our legitimate interest. You can opt out at any time.
• Service Enhancement for Customer Benefit:
  • Evaluating website interactions to refine user experience and site performance. Researching to improve our vehicle selection and service offerings.
• Compliance with Legal Standards:
  • Adhering to applicable laws, regulations, and tax obligations. Safeguarding against fraud and maintaining service integrity. Addressing conflicts and upholding our terms of service.

Information Sharing Practices

Sharing Your Personal Information

• Service Partners: We collaborate with third-party companies, including payment processors and IT support, to deliver our services. These partners are contractually required to safeguard your information.

Your personal information remains private and is not sold to third parties.

4. Data Protection

We apply suitable technical and organizational measures to safeguard your personal information from unauthorized access, alteration, disclosure, or destruction. This includes encryption, access controls, secure servers, and routine security evaluations. Nevertheless, it is important to acknowledge that no method of internet transmission or electronic storage is entirely secure.

Data Storage Policy

We keep your personal information only for the duration necessary to achieve the purposes for which it was gathered, including compliance with legal, accounting, or reporting obligations. The length of time we retain information depends on its type and the context in which it is processed.

Your Rights Explained

Your rights under UK data protection law

• Access to Your Information: Obtain a copy of your personal information records.

For inquiries regarding your rights, please reach out to us below.

Cookies and Tracking Practices

Our website utilizes cookies and related technologies to improve your browsing experience, assess site traffic, and personalize content. You have the option to manage your cookie preferences via your browser settings at any time.

Policy Modifications

This Privacy Policy is subject to periodic updates to align with changes in our practices or legal obligations. Any revisions will be indicated on this page with a new "Last Updated" date. We recommend reviewing this policy frequently to stay informed about how your data is handled.

Contact Marple Car Hire

For inquiries regarding our Privacy Policy or data practices, reach out to us: